Your home’s roof does more than protect you from rain, wind, and hail—it’s one of the first things people see. A roof in good shape signals quality; one in bad condition may raise concerns or knock down offers. Choosing the right shingles—especially quality products like CertainTeed’s line—can both enhance your home’s appeal today and its resale/appraisal value down the road.
If you’re in Missouri (West County, Ballwin, Chesterfield, O’Fallon, St. Charles, Ladue, etc.) or Illinois (Belleville, Swansea, Troy, etc.), the local climate, buyer expectations, and neighborhood standards all make certain choices more “value-adding” than others.
Why a Better Roof Adds Value
Before getting into exact shingles, it helps to understand how and why a roof upgrade or replacement increases home value. This helps you pick what features will matter most.
First Impressions & Curb Appeal
The roof is one of the most visible parts of your home. When the roof looks new, even from the street, it makes a strong impression. Buyers often picture what maintenance they’ll need; a well-kept roof reduces that concern.
Inspection & Selling Confidence
During home sales, inspectors look for leaks, missing shingles, sagging, granule loss, etc. A good roof means fewer red flags, fewer repair requests, or negotiations. It can speed up sales and reduce buyer resistance.
Durability & Lower Maintenance Costs
Better shingles last longer, resist weather damage better, and need fewer repairs. This lowers ongoing costs, which buyers and appraisers notice. Durable roofs also preserve the value of other parts of the home (structure, attic, etc.) by keeping water and elements out.
Warranty & Transferability
Warranties (especially when transferable) add value. If a future homeowner inherits a roof with many years of warranty remaining, that’s a strong selling point. CertainTeed products often come with robust warranties.
Energy Efficiency & Weather Performance
In regions with hot summers or severe storms/hail (like parts of Missouri / Illinois), features like impact resistance, better granule adhesion, reflective or light-colored shingles, and improved ventilation can reduce heat, resist damage, and avoid costly repair. These improvements are increasingly valued.
Neighborhood Standards & Buyer Expectations
In many of our service areas (e.g., Ladue, Town & Country, Creve Coeur), homes may already have higher-end roofs; buyers expect a certain aesthetic. Matching or exceeding the neighborhood standard can help avoid “undervalued” appraisals.
👉 Want to know how long CertainTeed roofs actually last? Find out what to expect based on real-world conditions.
What the Data Says: Roofs, ROI & Value
To back this up, here are data‐driven findings showing new or improved roofs typically recoup value, though not always 100%.
- According to JLC’s Cost vs. Value Report (2025), replacing an asphalt shingle roof had an average cost of ~$31,871, and a resale value increase of ~$21,501 — about 68% return in many U.S. markets.
- Redfin reports that homeowners can expect to recoup around 52% of a roof replacement cost at resale on average — depending heavily on condition, market, and materials used.
- Another source, GM Exteriors, shows that asphalt shingle roofs often deliver ROI in the 60‑70% range when materials, installation, and condition are good.
So yes: investing in a high‑quality roof often adds a majority of cost back in value—especially when the roof was aging or visibly in poor shape before.
What Features in CertainTeed Shingles Help Boost Home Value
Not all shingles are equal. When choosing CertainTeed shingles, certain features tend to drive more value:
Comparing CertainTeed Lines: Which Ones Add More Value (and When)
Here’s how various CertainTeed product lines typically stack up when considering home value gains, especially in our service area.
Landmark (Standard Architectural Landmark)
Key Value‑Adding Features: Good look & texture, solid warranty, lower cost relative to premium lines.
Best Situations in Missouri / Illinois: Good for most homes in suburban areas where buyers expect a well‑maintained roof but not “luxury” roofing. If your current roof is old, even a standard Landmark roof can be a dramatic improvement.
Landmark Pro
Key Value‑Adding Features: Enhanced color (vibrant palettes), thicker shingles, better durability, and stronger warranty features.
Best Situations in Missouri / Illinois: Excellent for homes in more visible neighborhoods (e.g., Clayton, Ladue), mid‑luxury zones; homes exposed to moderate weather damage; when curb appeal is important.
Landmark ClimateFlex
Key Value‑Adding Features: Highest impact rating (Class 4), polymer modifiers, superior granule adhesion, and better cold-weather performance.
Best Situations in Missouri / Illinois: Especially valuable in areas that get hail, strong wind, ice/snow, or when the buyer/investor desires “durability” in description. Also helps with insurance incentives.
Landmark Premium / TL / Designer Variants
Key Value‑Adding Features: More layers, heavier construction, premium textures, possibly unique color, or “designer” options.
Best Situations in Missouri / Illinois: Best for high‑end homes or neighborhoods where roof appearance is part of the “luxury package,” or when resale potential is high and design matters.
👉 Not sure how Landmark Pro differs from the original Landmark? Get the key differences here.
How Much Value Can These Shingles Add in Practice (Local Examples & Scenarios)
Below are hypothetical/localized scenarios applying certain features and showing how a CertainTeed shingle upgrade or replacement might increase value in our service area (Missouri & Illinois).
*These are estimates based on local market behavior, recent sale comps, and improvements in roof condition + brand perception. Individual results will vary based on overall home condition, market strength, and how well the roof is installed and marketed.
Features to Prioritize to Maximize Value
To ensure the CertainTeed shingle investment adds value (not just in your satisfaction but in resale/appraisal), focus on these:
- Install Quality & Accessories
Proper installation (starter strips, ridge/hip caps, flashing, underlayment, and proper ventilation) impacts long‑term performance and whether the warranty holds. Buyers and appraisers check for clean, well‑finished roof edges, no sagging or visible damage. - Warranty Transferability & Transparency
Make sure the warranty is transferable. Save documentation. If possible, the seller should include a warranty transfer in the listing, as buyers will see this as “less risk.” - Shingle Appearance & Color / Matching Neighborhood
Using designer colors or rich palettes helps in neighborhoods with high aesthetic standards. But don’t choose odd or mismatched color palettes that look out of place, which can hurt. - Impact & Weather Ratings
If your area has hail, storms, or ice, go with a high impact rating (like ClimateFlex). That will reduce damage visible to buyers, lower maintenance, and possibly qualify you for insurance discounts or better appraisals. - Curb Appeal Enhancements Alongside the Roof
Clean gutters, trim trees, ensure roof lines are visible, power wash siding or driveway, and match the roof to the overall exterior design. A great roof in surroundings that are neglected doesn’t pop as much. - Maintenance History & Condition
Keep the roof in good shape. If selling, have records of maintenance, repairs, and any replacements. Homes with well‑maintained roofs tend to bring better offers.
👉 Your shingles are only as good as your installer. Here’s why choosing the right contractor matters.
Potential Downsides to Avoid & When Upgrades May Not Pay Off
Even good shingles may not move the value needle as much in some cases. Be aware:
- If your current roof is already in good shape and looks acceptable to buyers, the incremental value from premium shingles may be smaller.
- If the neighborhood has many comparable homes with modest roofs, too much premium may not be appreciated (or may exceed what buyers expect).
- Upfront cost of premium (designer, impact‑resistant) vs how much the resale market will pay. Sometimes you’re paying more than you recover (but gaining in comfort/durability).
- If installation is subpar, accessories are low quality, or the roof structure is compromised, premium shingles won’t help much.
👉 Not sure if your roof needs a full replacement or just repairs? This guide can help you decide before you invest.
Local Market Insights: Missouri & Illinois
Because the roofing business varies depending on the area, it helps to know how roofs and value are seen locally.
- In suburbs around St. Louis (Chesterfield, Town & Country, Creve Coeur, Ladue), home buyers often expect high curb appeal—premium roofing, color, and texture count. A striking roof can help a home “pop” among listings.
- Hail is a frequent concern in parts of Missouri; homes that have visible hail damage to roofs tend to have reduced offers or buyer concern. Using high‑impact CertainTeed shingles (like ClimateFlex) helps avoid that.
- In Illinois suburbs (Belleville, Swansea), while costs may be lower, buyer expectations of roof condition are still high. Attic ventilation, clean appearance, and consistent coloring make a difference in inspections and offers.
- Insurance in these regions sometimes gives premium adjustments or discounts for impact‑rated roofing. Also, building codes (in some municipalities) may require or at least encourage better durability of roofing.
How to Make the Investment Count: Tips for Maximizing Value
To ensure that your investment in CertainTeed shingles not only improves your home but also maximizes return and resale:
- Work with a reputable installer who is familiar with local weather conditions, building codes, and the installation of CertainTeed products to manufacturer standards.
- Choose an appropriate product line: you may not need the top premium line for every house, but selecting a line that aligns with risk factors (such as hail or wind), neighborhood expectations, and buyer preferences is crucial.
- Focus on visible faces: roof angles you see from the street are the most important. Use premium color and clean edges where visible.
- Document everything: warranties, installation date, maintenance history. Buyers and appraisers like to see proof.
- Consider financing/insurance incentives: check if certain product lines (impact-resistant, high‑wind, etc.) give insurance discounts or local incentives. That adds to net value.
- Time the replacement: before listing if selling; at a lower cost seasonally if possible; after storm damage or visible wear (which can reduce value if ignored).
What CertainTeed Lines Provide the Best Value for Home Value Increases
Given all of that, here are the CertainTeed lines that generally deliver high value increases relative to cost, in Missouri/Illinois regions:
- ClimateFlex: premium protection, high impact rating, visible product strength; great for homes where value, durability, and longevity are selling points.
- Landmark Pro: a sweet spot for many homeowners who want better durability + color + warranty without going into ultra‑premium.
- Premium / TL / Designer variants: when the home is in an upscale neighborhood or style that corresponds with expectations of “look and feel”—these help set a house apart.
- Standard Landmark: still valuable, especially as a replacement for an older, worn, or visibly damaged roof. Upgrading to standard Landmark can add value if the previous roof was clearly past its prime.
👉 Still deciding between Landmark Pro and ClimateFlex? Here’s a full comparison of how each performs.
Your Roof Upgrade: A Smart Route to Greater Home Value
Upgrading your roof with CertainTeed shingles—especially the Pro, ClimateFlex, or designer lines—can do more than protect your home. It can boost how much your house is worth, make it more attractive to buyers, speed up sales, reduce negotiation problems, and offer lasting peace of mind.
The best choice depends on your home’s condition, neighborhood, and your goals. But in many of the communities we serve (Chesterfield, Ballwin, Town & Country, Belleville, Swansea, etc.), a roof that looks good, performs well, and is backed by a strong warranty does not go unnoticed.
Ready to Increase Your Home’s Value? Contact Gorilla Roofing
Let us help you assess how CertainTeed shingles can raise your home’s appeal and resale value.
At Gorilla Roofing, we pride ourselves on delivering top-notch roofing services with integrity and professionalism. Our team is licensed, insured, and committed to exceeding your expectations.
📞 Call us today at (636) 295-1212
🌐 Request a FREE roofing estimate
For expert assistance and personalized plans, contact Gorilla Roofing today. We’ll show you the specific CertainTeed products that match your home’s style and budget, walk you through their resale value potential, and help you make an investment that pays off—not just for today, but for years to come.